About this episode
Premium Members, click here to access this interview in the premium area
Kenny Martin of www.thestudiodoctor.co.uk is someone I’ve been hearing about behind the scenes for a while now — especially from photographers in the UK.
Known as The Studio Doctor, he is a portrait photographer and mentor based in Scotland. He’s been shooting professionally since the ‘80s, launched one of the UK’s first fully digital portrait studios, and now travels across the UK, Ireland and Europe helping studios grow, pivot, or get back on track.
He’s not big on self-promotion — you won’t find a massive online presence — but talk to anyone who’s worked with him, and they’ll tell you: Kenny’s the real deal. No fluff, no gimmicks, just honest advice and solid results.
It was Susan Renee, from last week's episode, Premium Member and fantastic pet photographer, who first reached out and said:
“Kenny tells it how it is. You’d love speaking with him.”
In this interview, Kenny shares his thoughts and ideas on building a sustainable photography business by focusing on profit over hype.
Here's some more of what we covered in the interview:
Why profit matters more than turnover (and how to stop chasing the wrong number)
The 7 parts of your client journey you have to get right — from first enquiry to final sale
How one smart shift to wall art tripled the studio’s average sale
