About this episode
Premium Members, click here to access this interview in the premium area
Susan Renee of www.kingshillstudios.co.uk in Scotland first reached out with a concern I hear more often than you'd think: Are giveaways hurting my brand?
She’d been told by another coach to stop running Facebook competitions — that it made her look “cheap” and would attract the wrong kind of clients.
Thing is, Susan had the numbers.
The bookings were coming in.
Clients were returning.
The system was working… she just wasn’t sure if she should trust it anymore.
So, I connected her with last week's guest and photography business coach, Kim Hamblin, who helped her dig into the data and reverse-engineer a smarter way to run ads that work — and, most importantly, to back herself and her business.
This interview isn’t just about giveaways or Facebook ads (though we cover plenty of that). It’s about what happens when doubt creeps in, especially after a tough year personally. It’s about the power of mindset, knowing your numbers, and staying consistent with what’s working — even if it looks different from what the “experts” say you should be doing.
Susan’s story is real, relatable, and packed with lessons for any photographer second-guessing their path.
Here's some more of what we covered in the interview:
Why “free” doesn’t have to mean “cheap” — and how Susan uses giveaways to build a premium brand that attracts the right clients
