About this episode
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Lewis Fackrell of www.lewisfackrell.co.uk is this week's interview guest, and I was looking forward to this, a little more than usual.
I first approached Lewis when I learned that he offered hybrid coverage for his wedding couples. At the time, I hadn't seen any of his videos and was more interested in the business side of how it all worked and how useful an interview would be for you, the listener.
Once I learned that he'd been shooting and offering hybrid coverage – both stills and video – for over six years and that his couples were receiving the combo well, we scheduled this interview.
It was only then I had a deeper look at his work and it's the first time since I stopped shooting weddings that I've thought how incredibly lucky we are to be invited in to capture these days for our clients.
I think that's a testament to the work I saw on today's guest website.
Then, after a little clicking and scrolling, I found his videos and wow, no wonder his couples love his approach.
He's combining world class photography with incredible video and beautiful editing to deliver a 3-5 minute highlights film that truly sucks you in.
There's one video in particular that surely must be a booking machine for him, which I'll ask about shortly.
In this interview, Lewis shares the BIG advantage of shooting and offering hybrid packages and why couples want photo and video together.
Here's some more of what we covered in the interview:
Why offering both photography and video has become his edge — and why couples genuinely love it
How shifting focus to the business side of hybrid shooting unlock
