About this episode
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Marcus Anthony of www.marcusanthonyphoto.com is today's guest, and I don't often say I'm pumped to record an interview, but today is different! And for a number of reasons.
Our special guest has been a PBX Member since 2017!
I first interviewed him for episode 326 in 2019.
When researching that interview, I learned that he picked up a camera to make a bit of money on the side.
He established himself quickly as a wedding photographer but moved to portraits.
When I released that last interview, he had a record month of USD$ 55,111 in July 2019.
Moving to today, I recently learned he's written a book! He says it's sort of his philosophy on business (not specifically aimed at photographers) and the best way he knows for entrepreneurs to grow.
We exchanged several messages, and he told me his business has undergone quite a transformation since we last spoke. He said, I’ve made roughly 9 million dollars in revenue the last 3 years and spent 2.6 million on FB ads!
I'm talking about Marcus Anthony and I'm rapt to have him with us now!
In this interview, Marcus shares how shifting his focus from products to offers completely transformed his business — leading to more leads, higher conversions, and a team-run studio that doesn’t rely on him picking up a camera. He dives into the mindset behind his success, the KPIs he tracks religiously, and why generosity and simplicity have become his most powerful marketing tools.
Here's some more of what we covered in the interview:
Why Marcus hasn’t touched his camera in over 15 months — and why t
