About this episode
In this episode of the Pharmacy View Podcast’s Rx to Riches stream, international host Michael Alexander, a Pharmacist, entrepreneur, digital health enthusiast, Co-Founder of Audirie, and the Regional Vice-President of Health Plans at Omada Health, interviews Kerri Barwick, GM of Education & Training at the Pharmaceutical Society of Australia (PSA). Kerri shares their unique journey from business studies to Pharmacy, highlighting their innovative approach to training and the evolving role of Pharmacists. Tune in for an inspiring discussion on overcoming industry challenges and the exciting future of Pharmacy.
Kerri shares their inspiring journey into the Pharmacy profession, starting as a casual Pharmacy Assistant in high school. Initially pursuing a business degree, Kerri found themselves drawn back to Pharmacy roles, eventually deciding to study Pharmacy while raising young children. This blend of business acumen and Pharmacy skills has enabled Kerri to create innovative training programs at PSA, leading to rapid career advancement into their current leadership role.
Kerri discusses how their unique career path has influenced their approach to Pharmacy. Unlike many who transition from Pharmacy to business studies, Kerri's journey began with a business degree. This provided them with a distinct perspective on the importance of business skills in Pharmacy. Kerri underscores the support banner groups offer to Pharmacists in areas like marketing and business management, although they believe more can be done to enhance Pharmacists' understanding of customer relationships and long-term business value.
In their role at PSA, Kerri oversees a wide range of responsibilities, emphasizing the importance of teamwork and collaboration. They manage the organization of major conferences like PSA-24, various educational workshops, and qualifications such as the Diploma of Leadership Management. Additionally, Kerri oversees CPD products and new credentials like Pharmacist Prescribing. Building relationships through meetings with partners, universities, and internal teams is crucial to achieving the department's goals, according to Kerri.
Kerri highlights the significant challenges faced by Pharmacists, including time constraints and workforce shortages, especially in rural and remote areas. They emphasize the need for flexible training programs that can be accessed anytime and anywhere to accommodate these challenges. Despite the increasing demand for Pharmacists due to expanded roles like immunization and aged care, the profession often struggles with recognition and respect. Nonetheless, Kerri remains optimistic about the positive changes and increased authority Pharmacists are beginning to experience.
Kerri further discusses the complexities of training Pharmacy professionals in a demanding work environment, stressing the importance of balancing work and continuing education. They note the debate over the necessary training for Pharmacists to prescribe medic
