About this episode
Have you ever run a Facebook ads test that completely defied logic? That’s exactly what happened to us, and it led to one of the most eye-opening conversations we’ve had about Meta’s new creative testing feature. In this episode, we explore the Meta AI tools for creative diversification.Lauren shares her real campaign results from a live test using Meta’s latest Advantage+ creative tools. We also get into the details of how Meta’s system distributes spend, why it doesn’t always follow its own rules, and what you can do to avoid wasting money while still taking advantage of Meta’s cutting-edge tools like AI-powered image generation and editing. If you’re running ads for clients or scaling your own campaigns, you’ll want to hear this one before you hit “publish” on your next creative test. We’ll tell you what works, what breaks, and how to stay ahead of Meta’s fast-moving automation. In this episode:- How Meta’s in-campaign creative testing works- Step-by-step demo of Meta’s creative testing interface- Using AI-generated ad images inside Ads Manager- Editing AI-generated images with custom prompts- Meta’s ad enhancements: translate text, music, and site links- The “Flex Media” feature and its risks for client brandsResources Mentioned In The Episode:Previous Episodes on Meta’s Andromeda Update: https://perpetualtraffic.com/?s=meta Watch the Episode on YouTube: www.perpetualtraffic.com/youtube Apply to Work With Tier 11: https://www.tiereleven.com/apply-now Watch Previous Live Ad Lab Sessions: tiereleven.com/youtube Creative Diversification Playbook, Practitioners' Guide From Meta: https://perpetualtraffic.com/wp-content/uploads/2025/10/Creative-Diversification-Playbook-Practitioner-Guidance.pdf Listen to this episode on your favorite podcast channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:
