About this episode
When Erica Carrico was diagnosed with cancer in her 30s, she found herself rocking her baby and questioning everything. What followed was a promise to stop living for everyone else—and to start showing up for the purpose she was meant to fulfill.In this episode, Erica shares how that wake-up call launched her into a soul-led business that now generates seven figures and impacts women around the world. We talk about the power of listening to your inner knowing, building a business that aligns with your values, and the unexpected ripple effects of saying yes to your calling.Key Moments: – The quiet clarity that followed a cancer diagnosis – How corporate burnout pushed Erica toward purpose – The mindset shift from “safe” to soul-aligned – Letting go of perfectionism and people-pleasing – Tips for reconnecting with your purpose at any age – The ripple effect of building a business with heartIf you’ve been waiting for a sign, this might be it.Erica’s Book: Awaken Your Purpose – Available on Amazon, Kindle, Audible Learn more: https://www.ericacarrico.comWhen’s the last time you did something just for YOU? ??Wine Camp 2026 is your chance to escape, sip fabulous local Rieslings, cruise at sunset, laugh around the fire pit, and soak up the magic of New York’s Finger Lakes.? Dates: July 30–August 2, 2026? Spots are limited, so grab yours now: https://www.pennyforyourshots.com/winecampWine Camp 2026 is calling. Are you in?Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/discovery-call Wine Camp 2026: Join the list or save your spot: https://www.pennyforyourshots.com/winecamp Become an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insider Love cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sip Explore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.com Follow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
