About this episode
Your target audience doesn't just care about specifications. They care about the job they have to do.In this conversation on the Pathways in Life Science podcast, Jasmine walks us through her pivot from an NIH post-doc studying protein-associated fat droplets to leading marketing at companies like Amersham, GE Healthcare, and Gyros Protein Technologies. We explore the "myth" that scientists only care about data and why the life science industry should take a page from Apple’s "1,000 songs in your pocket" playbook.Jasmine also discusses her experience starting a consulting firm, the role of AI in diagnostics (specifically for non-small cell lung cancer), and her work with SAMPS (Sales and Marketing Professionals in the Life Sciences). We even touch on the recent "extra spine" grown by Canadians in the face of international political shifts.00:00:00 - Introduction: A fellow Canadian and montrealer00:00:54 - The Algonquin Frog Survey: Detecting one of the largest known viruses00:02:40 - The NIH Pivot: Leaving academia for the business of science00:03:30 - Product Marketing 101: Translating lab pain points into messaging00:05:10 - The Digital Evolution: From phone calls and conferences to SEO and webinars00:06:50 - The Multi-Touch Approach: Why people need to see a message 7 times00:07:44 - AI as a Partner: "Madame Chat" and the future of protein sciences00:09:12 - Machine Learning in Diagnostics: Mass spectrometry for lung cancer tests00:11:10 - The Human Interaction: Why bots will never replace a visit from "Pat"00:13:40 - The Consulting Jump: Testing if marketing skills work outside of science00:15:30 - The Scientist-Marketer Myth: Why technical jargon is holding the industry back00:17:10 - The Apple Lesson: Selling the "1,000 songs," not the specs00:19:15 - Trends in Outsourcing: Using specialized agencies for SEO and content00:20:10 - Lean Focus & SAMPS: Building efficient processes and professional networks00:22:30 - Politics and Science: The danger of "politicizing facts"00:24:23 - Canadian Pride: Facing global challenges with a new "spine" We'd be honoured if you checked us out:Pat on LinkedIn: https://www.linkedin.com/in/patrick-tea/North Star Scientific on YouTube: https://www.youtube.com/channel/UCIpR59D5c6N8iuYVBEVIShQNorth Star Scientific on LinkedIn: https://www.linkedin.com/company/north-star-scientific/Let's Navigate Science Careers Together!
