About this episode
In this episode of the Onchain Media Podcast, Rachel Onchain sits down with Rex Tracer from DRVN Labo to explore how automotive culture and crypto are coming together in a new way.
Rex shares his journey in crypto (dating back to 2013), his lifelong passion for cars, and the vision behind DRVN Labo. We dive into how the project is using onchain tools to unlock fractional ownership of iconic vehicles, empower community participation, and create real-world experiences tied to digital ownership. The conversation also covers upcoming IRL activations, community-led monetization, and the charitable mission inspired by the legacy of Paul Walker.
This episode is a deep look at how culture, community, and onchain infrastructure can work together to onboard the next wave of users, while connecting a global community of car culture enthusiasts.
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? Key Takeaways
• DRVN Labo bridges automotive culture and crypto through community ownership
• Rex Tracer has been building in crypto since 2013
• Fractional ownership enables broader access to iconic cars
• Community members help shape monetization decisions
• Media, education, and onboarding are core to DRVN’s mission
• Charity and sustainability are built into the project’s long-term vision
• Upcoming activations include ETHDenver and Slush Motorsports Festival
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?? Chapters
00:00 Introduction to DRVN Labo & Rex Tracer
01:20 Rex’s Journey in Crypto and Car Culture
04:43 DRVN Labo’s Vision & Community Engagement
07:10 Exploring the DRVN App & RWAs
09:55 Fractional Ownership of Iconic Cars
12:17 Monetization Strategies for Collector Cars
14:28 Upcoming Events & Community Activations
17:43 The Legacy of Paul Walker
19:21 Charitable Efforts & Sustainability
21:17 Milestones & Future Developments
25:01 Partnerships & Collaborations
28:13 Community Engagement & Involvement
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Want to get involved with DRVN Labo? Here’s everything you need ?
? Subscribe to the DRVN Culture Newsletter www.drvnculture.xyz
? Official Website drvnlabo.xyz
? Become a DRVN Ambassador drvnlabo.xyz/drvn-labo-ambassador-program
? Follow DRVN Labo on X x.com/DRVNlabo
? Join the Community (Discord) discord.gg/aDYEcX4a
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Onchain Media Resources
? Subscribe to our YouTube channel: youtube.com/@OnchainMediaCo
? Subscrible to our Newsletter: paragraph.com/@onchainmedia
?? Follow us on X: x.com/Onchainmedia
?? Join our Telegram Community: t.me/onchainmediaco
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?? Disclosure & Disclaimer
This episode contains sponsored content
