About this episode
Send us Fan Mail🎙️ In this episode, Parmees Yazdanyar and I (Dominika Legrand) unpack the difference between ego-based selling and wisdom-based selling, and what it really means to stay in integrity while growing a business.We explore what ethical marketing actually looks like, how to sell before you have testimonials, and why some sales tactics feel off even if they technically "work."This conversation is for anyone who wants to sell in a way that is honest, skillful, and rooted in real service, not manipulation or inflated promises.We cover:Launching signature offers before having testimonialsThe pressure to craft bold, irresistible promisesSelling the skillset and transformation without overpromising resultsWhy Parmees doesn't use money wins in her marketingEthical ways to launch your first programThe manipulation hidden in “spiritual” sales languageHow to create intrinsic motivation to buyTrusted advisor vs vendor energy in salesBalancing rational and emotional buying behaviorWhat to do when someone joins your program but isn't a fitWhy client retention works best when you're not trying to retain anyoneWhether you're launching your first offer or refining your tenth, this episode will give you a grounded lens on how to market with integrity while honoring your own growth and your clients' autonomy.Join Empathy as We Know it: https://www.dominikalegrand.com/empathy-as-we-know-it
