About this episode
In this week's episode, we take a deep dive into Grisch, the fascinating niche style gaining traction among Sweden's affluent youth. Drawing on our listeners' firsthand accounts and a century of Scandinavian cultural history, we dissect its surprisingly long lineage— from fin-de-siècle dandies and Eurotrash dudebros to gangster rappers and old money influencers—all culminating in a high-stakes world of designer denim, puffer vests, and luxury low-profile sneakers. We ponder how the complex relationship between class, age, nationalism, and masculinity embodied by Grisch might result in its global domination.Special thanks to Charles, Elsa, Justine, Iman, Matilda, Ebba, and Jesper for their insights! Links:Image boardSelected TikToks: 1, 2, 3, 4, 5, 6, 7Chris Heyn Jr. on TikTokeric_roth2 on TikTokMarcus Rolf on TikTokYour Ultimate Guide to Scandinavian Fashion by The Daily ScandinavianAbout Us – Garde Grisch
