About this episode
ABOUT REFIK ANADOL:LinkedIn Profile: https://www.linkedin.com/in/refikanadol/LinkedIn page for Refik Anadol Studio: https://www.linkedin.com/company/refik-anadol-studio/Website: https://refikanadol.comYoutube Videos:Disney Concert Hall: https://www.youtube.com/watch?v=FKfCrChDWpYMelting Memories: https://refikanadol.com/works/melting-memories/Machine Halucinations: https://www.youtube.com/watch?v=OviC5RwpnvATED TALK: https://www.youtube.com/watch?v=UxQDG6WQT5sSHOW INTRO:Number of years ago, in 2014, when I was writing my book Retail (r)Evolution, I was looking at the interrelationship between brands, they're physical expression, cognitive science neuroscience and emerging digital technologies.I was thinking a lot about the emergence of a new cohort of experience seeking consumers and their proclivity to use their digital devices not just us communication devices but as vehicles for self-expression through the use of media making. Going out and capturing images and posting to Instagram or social media platforms wasn't just about pushing visual content into the world it was about storytelling, media making and creating narratives of one's life experience in a very different and hugely impactful way.I was beginning to see that young emerging consumers would be extremely savvy in terms of marketing because pushing content into the digisphere required them to understand what their individual markets were interested in, in terms of contenttheir ability to stay in front of their viewers was a large part of their success. True, I also felt that a lot of this was an otherated sense of validation that was driving a deep emotional connection to a sense of well-being and a sense of self in community but it nevertheless suggested that making stories and rewriting narratives of experience was becoming common place and was influencing expectations about how brand engagements should unfold. Brands could no longer just assume that they would give their customers certain services or products and that they would be acceptable and if they didn't like them this season, well, they could come back and next season. But that the ability to remain relevant was tied to the idea of engaging guests in the creation of part of the narrative, something that they could own, something that gave them a sense of agency and connection to the brand in a very different way. I also began to think that what this likely meant was that, as we moved to a world of artificial intelligence and using data to help us understand decision making in in the shopping aisle or online, that it would likely also mean that places that we inhabited might also change based on the interchange of data between my per
