About this episode
ABOUT DR. PAUL ZAK:Dr. Paul Zak’s LinkedIn Profile:https://www.linkedin.com/in/paul-zak-91123510/Websites:Immersion book link: https://www.amazon.com/Immersion-Science-Extraordinary-Source-Happiness/dp/1544531974/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1669735115&sr=8-1Twitter: @pauljzakWebsite: https://pauljzak.comWebsite: https://www.cgu.edu/people/paul-zak/Wikipedia: https://en.wikipedia.org/wiki/Paul_J._ZakEmailpaul@immersionneuro.comDr. Paul Zak's Bio:Dr. Paul J. Zak is a Professor at Claremont Graduate University and is ranked in the top 0.3% of most cited scientists with over 180 published papers and more than 19,000 citations to his research. Paul’s ten decades of research have taken him form the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. Along the way he helped start a number of interdisciplinary fields including neuroeconomics, neuromanagement, and neuromarketing. He has written three general audience books and is a regular TED speaker. His newest book is Immersion: The Science of the Extraordinary and Source of Happiness. Paul is also a four-time tech entrepreneur; his current company, Immersion Neuroscience, is a software platform that allows anyone to measure what the brain loves in real-time to improve outcomes in entertainment, education and training, live events and to help people sustain emotional wellness. He frequently appears in the media in such places as Good Morning America, Dr. Phil, Fox & Friends, ABC Evening News, and his work has been reported in The New York Times, The Wall Street Journal, USA Today, Time, The Economist, Scientific American, Fast Company, Forbes, and various podcasts. Fun fact: he is a member of the Screen Actors Guild and has created dialog for two movies.SHOW INTRO:For some time, I have been intrigued by experience making, especially those that we might qualify as ‘immersive.’ When I have imagined what these experiences might be like, I have mostly considered them as being in places that surround you with an environment that is all encompassing, enveloping you in multi-sensory input.Immersive digital environments can do this.I have a deep enthusiasm for the merger of digital technologies, especially in our nascent capacity to blend art, AI and neuroscience into data visualizations. I have a fascination in the creation of places that make the invisible, data, visible.The di