About this episode
ABOUT Michael Monello:Michael’s Profile: https://www.linkedin.com/in/mikemonello/Websitescampfirenyc.com/ Emailmike@mikemonello.comTwittermikemonelloBio: Mike Monello is a true pioneer when it comes to immersive storytelling and innovative marketing.In the late 1990s, Monello and his partners at Haxan Films created The Blair Witch Project, a story told across the burgeoning internet, a sci-fi channel pseudo-documentary, books, comics, games, and a feature film, which became a pop-culture touchstone and inspired legions of found-footage movies in its wake. It forever changed how fans engage with story and how marketers approach the internet.Inspired by the possibilities for engaging connected fan cultures and communities online, Monello co-founded Campfire in 2005. There, he leads an agency that has developed and created groundbreaking participatory stories and experiences for HBO, Amazon, Netflix, Cinemax, Discovery, National Geographic, Harley- Davidson, Infiniti, and more. Campfire won Small Agency Campaign of the Year via AdAge in 2013 and Small Agency of the Year via Online Marketing Media and Advertising Awards in 2012, and has been awarded top honors at the Emmys, Cannes Lions Festival, Clios, One Show, and more. Monello serves on the Peabody Board of Jurors, and regularly speaks at high-profile events. SHOW INTRODUCTION:I am not a huge fan of the horror genre of movies. As a kid I regularly covered my eyes when the Wicked Witch of the West showed up on screen in the Wizard of Oz.I saw Amityville Horror as a 13 year old and late into my adult years, looking out of a darkened home window was slightly un-nerving thinking that there was certainly something evil looking back. I saw Friday the 13th and growing up in Montreal during the reign of the Montreal Canadians and so I watched a good bit of hockey but never thought of goalie’s masks quite the same way. I sat through episodes Night Gallery, the Wolfman and Frankenstein with childhood friends trying to not look at the screen all the while putting on an air of calm remaining cool. As a 10-year-old, I scrambled under the flaps of circus show tent at a local fair when a man miraculously turned into a raging gorilla right in front of my eyes. Oh… and thank you Mr. Spielberg for making me afraid of my closet, and that a portal to the netherworld could be in there, and believing that every house could possibly be built on and Indian burial ground Oh and, of course, making sure I’d never look at open water the same way.This may have all had to do with growing up with older brothers tha
