About this episode
About Toni Roeller:Toni’s LinkedIn Profile: linkedin.com/in/toni-roeller-3624676Bio:Toni Roeller currently serves as Senior Vice President, In-Store Environment, Visual Merchandising and House of Sport at DICK'S Sporting Goods. In this role, Toni is responsible for bringing the brand to life through the overall in-store experience, while ensuring the athlete is at the center of all merchandising strategies.Toni joined the company in May 2014 as Vice President of Visual Merchandising. In 2019, she was named Vice President of In-Store environment and Visual Merchandising, overseeing all aspects of evolving the in-store environment and visual storytelling. Prior to joining DICK's, she served as Vice President of In-Store Environment at The Home Depot. Throughout her career, she also has held increasing roles of responsibility at Best Buy, Levis Strauss and Maurices.Toni earned her Bachelor of Science degree in Communications from Concord University.SHOW INTRO:I grew up one of five boys. No sisters… just 5 rambunctious, energetic, physically active, sometime mischievous, food consuming boys. Oh, and we had dogs and cats, birds, gerbils, Guinea pigs, turtles and I think at one point we even had a parrot… or was it a cockateel.My mother, God bless your soul, somehow held this sometimes-unwieldy lot together and made sure, along with my father, that we were exposed to the great outdoors.This, or course, was a time where there was no such thing as a home computer or a cell phone. There was a TV, but for many years it was black and white with something like 3 or 4 channels and so outside we were most of the day at the park, the swimming pool, or playing in the street while the summertime the sun went down and the last round of kick the can was played before we were all called in for a bath. Summer trips from Montreal to Winnipeg, where my father side of the family lived, brought us through Toronto and most of northern Ontario. We camped the entire way which was always a lot of fun. 5 boys in a station wagon, with the dog and a camper in tow. For days…My father made sure that we were also well versed in the world of fishing which I can imagine must have tested his patience as toddlers undoubtedly got hooks stuck in themselves and each other more than they likely caught any fish.Throughout high school there was no music or theater program at my high school. And so, my friends and I played every sport that there was able to be played starting in the fall with football, leading to volleyball and then basketball and then track and field and then rugby. There never was a time in school where I wasn't playing sports and I loved it. My high school football coach Chuck Poirier still stands as a significant and memorable figure through th
