About this episode
In episode 125, of Nonprofit Mission: Impact, Carol Hamilton talks with Michele Walls. Michele shares her deep well of experience in nonprofit fundraising, communications, and strategic development. They explore: the importance of thoughtful relationship-building, patience, and team collaboration in securing sustainable funding. how fundraising is a team effort and a long game. how to move from reactive panic to strategic action—even amid uncertainty and funding contractions. Episode highlights: ? Fundraising is a Team Sport [08:45] Top fundraising tips: People give to people—leaders must be visible and engaged. Fundraising is a shared responsibility. Relationships take time—there are no shortcuts. ? Cultivating Donors with Care [10:45] Michele walks through the process of moving a new connection into a meaningful donor relationship. Key steps include follow-up, inviting prospects to experience the mission firsthand, and paying attention to readiness cues before making the ask. ? Assessing Capacity and Readiness [14:15] From simple Google searches to full wealth screenings, Michele outlines how to evaluate a donor's giving potential while staying grounded in ethical relationship-building. ? Leading Through Uncertainty [16:45] With funding sources in flux, Michele advises nonprofits to stay calm, stay informed, and deepen relationships with current funders. Direct communication is more important than ever. ? Strategic Diversification [20:45] Diversify, but do it with intention. Michele recommends starting with mid-level donors and using board connections. It's not about doing everything—it's about doing the right next thing. ? Boards as PR Champions [23:15] Not every board member needs to be a fundraiser, but every board member should be a storyteller. Sharing the mission builds the foundation for future support. ? What is Fractional Fundraising? [26:45] Michele explains her approach to fractional fundraising: part-time support with full-time expertise. From strategy to grant writing to board coaching, she fills gaps and builds capacity. ? Onboarding with Intention [30:45] Every client engagement begins with deep listening, thoughtful review of materials, and an exploration of what's working, what needs attention, and what priorities are driving fundraising. ? The Question Every Leader Should Ask
