About this episode
Check out Ezoic: ezoic.comSave your seat at Newsletter Marketing Summit: newslettermarketingsummit.comTyler Bishop is an award-winning marketer, Chief Marketing Officer of Ezoic, and founder of Pubtelligence at Google. He discusses the shift from third-party to first-party data in advertising and its impact on publisher revenue. He shares insights on evolving targeting methods, data privacy regulations, and challenges for publishers. Episode Topics & Timestamps00:00 Understanding the Shift in Ad Revenue12:09 The Evolution of Targeting: From Contextual to First-Party Data20:40 The Value of First-Party Data in Advertising27:58 The Art of Publishing and Business Success29:53 The Evolution of Advertising Models32:05 Maximizing Revenue through Advertising34:04 Understanding Ad Revenue Trends36:19 The Value of Traffic Sources43:22 Leveraging First-Party Data for Growth49:16 Identifying the Right Publishers for Programmatic Ads50:56 The Future of Newsletter Advertising53:01 Collecting Valuable User DataLinks Mentionedhttps://www.ezoic.com/https://www.youtube.com/@Ezoicadrevenueindex.ezoic.com
