About this episode
Traditional online courses are dead. People don’t need more information. They need execution. In this video, I break down why live cohort-based programs are the fastest way to turn your expertise into a $100K+ offer and eventually a $1M/year business. You’ll learn how to craft your cohort in 8 simple steps, even if you have no audience, testimonials, or teaching experience. Get the full guide and next steps here.Timestamps:01:35 Introduction 3:00 Why courses are dead5:25 The execution problem5:48 Why cohorts win7:22 Step 1: Pick the outcome10:45 Step 2: Structure it14:22 Step 3: Homework plan15:06 Step 4: Build the system16:11 Step 5: Gamify + track19:40 Step 6: Track results20:43 Step 7: Scarcity21:22 Step 8: Social proof26:58 Step 9: Cohort outline30:15 Step 10: Build anticipation31:17 Step 11: Always sell, then build31:55 Step 12: Marketing scheduleWant to learn what's working in media right now? New Media Summit brings together 500+ founders in Austin Feb 26-27 with Codie Sanchez, Ryan Deiss, Matt Paulson, and more. Get tickets here!
