About this episode
Tyler Morin is the founder of The Water Coolest, a newsletter that offers irreverent takes on business and finance news. He shares insights on audience growth, monetization, Barstool Sports’ acquisition, reclaiming his newsletter, and the future of ad-driven and B2B content.Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00 Introduction to Tyler Morin and Water Coolest02:59 The Journey to Founding Water Coolest06:03 Building an Audience: Strategies and Insights09:01 Monetization and Transitioning to Full-Time12:00 Early Sponsorships and Learning from Mistakes14:58 Crafting an Irreverent Newsletter17:59 The Evolution of Humor in Newsletters22:48 Navigating Acquisitions: The Barstool Experience30:11 The Changing Landscape of Ad Rates34:41 Building a Newsletter at Barstool39:46 The Return of The Water Coolest42:50 Consulting: Helping Others Build Their Media Businesses
