About this episode
Today's episode features Dr. Rob Lamberts, one of Georgia’s early pioneers in Direct Primary Care (DPC). After nearly two decades in traditional insurance-based practice and facing severe burnout, Dr. Lamberts shares his journey opening his DPC practice in 2013—one of Georgia’s first. He discusses the challenges of the fee-for-service model, the healing power of direct physician-patient relationships, and the benefits of membership-based care like enhanced access, affordability, and a renewed passion for medicine. Dr. Lamberts also talks about building a sustainable, patient-centered medical practice and the transition to Welcome Health, a collaborative DPC group. Physicians considering switching to DPC will find practical insights into overcoming fears of change, leveraging technology for better access, and tips for building lasting legacy and satisfaction in primary care. If you’re searching for real-world DPC success stories, strategies to fight physician burnout, and ways to reclaim the essence of personalized medicine, this episode is a must-listen.Osprey CFO handles your DPC financial infrastructure so you can focus on patients and growth. Get your FREE Osprey + My DPC Story Financial Decision Tree HERE. Register for Hint Summit 2026: 4/8–11/26. Get $75 off w/ MYDPCSTORY through March 31 at summit.hint.com. DPC gives you autonomy. But autonomy without financial clarity becomes stress in disguise.Cash flow. Owner pay. Hiring timing. Tax strategy.These aren’t afterthoughts. They’re what protect your freedom long term.Contact Osprey CFO to see how they can help you handle the financial infrastructure of your DPC so you can stay focused on patients and growing your practice. Earn money WHILE running your DPC! Join SERMO for FREE today!Support the showGET your FREE MONTHLY BUSINESS TOOL DOWNLOAD Become A My DPC Story PATREON MEMBER! SPONSOR THE PODMy DPC Story VOICEMAIL! DPC SWAG!FACEBOOK * INSTAGRAM * LinkedIn * TWITTER * TIKTOK
