About this episode
On this episode of My DPC Story Podcast, Dr. Michelle Cooke, founder of Sol Direct Primary Care in East Point, Georgia, shares her inspiring journey from burnout in fee-for-service medicine to building a thriving direct primary care (DPC) clinic dedicated to Black women’s health and wellness. Dr. Cooke discusses overcoming the challenges of the broken insurance-driven healthcare system, embracing entrepreneurship, and honing her practice’s mission to combat health disparities in her community. She offers valuable insights on scaling a DPC clinic, effective patient-centered marketing, hiring strategies, and leveraging technology and EHRs to streamline care. Listeners will learn about the impact of DPC in underserved areas, the importance of mindset shifts for physician entrepreneurs, and how personalized, transparent care empowers both doctors and patients. Tune in for actionable tips and inspiration for those considering the DPC model or seeking to revitalize their medical career.VOTE IN THE 2025 BATTLE OF THE EHRs!!! Vote for your favorite Electronic Health Record!Osprey CFO handles your DPC financial infrastructure so you can focus on patients and growth. Get your FREE Osprey + My DPC Story Financial Decision Tree HERE. Register for Hint Summit 2026: 4/8–11/26. Get $75 off w/ MYDPCSTORY through March 31 at summit.hint.com. DPC gives you autonomy. But autonomy without financial clarity becomes stress in disguise.Cash flow. Owner pay. Hiring timing. Tax strategy.These aren’t afterthoughts. They’re what protect your freedom long term.Contact Osprey CFO to see how they can help you handle the financial infrastructure of your DPC so you can stay focused on patients and growing your practice. Earn money WHILE running your DPC! Join SERMO for FREE today!Support the showGET your FREE MONTHLY BUSINESS TOOL DOWNLOAD Become A My DPC Story PATREON MEMBER! SPONSOR THE PODMy DPC Story VOICEMAIL! DPC SWAG!FACEBOOK * INSTAGRAM * LinkedIn *
