About this episode
Today’s episode is one of the most important conversations we’ve had on My DPC Story. As of July 4th, we are standing at a true inflection point for Direct Primary Care—and for every physician, employer, broker, advocate and patient who believes primary care should be personal, accessible, and free from insurance middlemen.In this special session, I’m joined by Jay Keese, Executive Director of the Direct Primary Care Coalition, who has spent more than a decade at the front lines in Washington, DC. Together, we break down what HR 1—the major tax bill signed into law this year—actually means for DPC. This includes:The historic win: HSAs are now fully compatible with Direct Primary Care for the first time ever.What patients can do starting January 1: Use tax-free HSA dollars to pay for DPC memberships without losing HSA eligibility.How this changes the landscape: New opportunities with employers, brokers, high-deductible plans, and even ACA bronze/catastrophic plans.What stays the same, what’s evolving, and what rulemaking from the IRS will finalize.What’s coming next: How DPC can scale responsibly and sustainably as demand accelerates.If you’ve ever wondered how policy actually becomes reality—or what the future of DPC looks like on a national scale—you’ll want to listen closely. This episode is equal parts celebration, clarification, and a roadmap for what comes next.Osprey CFO handles your DPC financial infrastructure so you can focus on patients and growth. Get your FREE Osprey + My DPC Story Financial Decision Tree HERE. Register for Hint Summit 2026: 4/8–11/26. Get $75 off w/ MYDPCSTORY through March 31 at summit.hint.com. DPC gives you autonomy. But autonomy without financial clarity becomes stress in disguise.Cash flow. Owner pay. Hiring timing. Tax strategy.These aren’t afterthoughts. They’re what protect your freedom long term.Contact Osprey CFO to see how they can help you handle the financial infrastructure of your DPC so you can stay focused on patients and growing your practice. Earn money WHILE running your DPC! Join SERMO for FREE today!Support the showGET your FREE MONTHLY BUSINESS TOOL DOWNLOAD Become A My DPC Story PATREON MEMBER! SPONSOR THE POD