Black Physician Entrepreneurship: How Dr. Lola Ashaye Built a Direct Primary Care Practice in Texas
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Black Physician Entrepreneurship: How Dr. Lola Ashaye Built a Direct Primary Care Practice in Texas

1:04:37 Feb 8, 2026
About this episode
In this episode of My DPC Story, we’re highlighting Dr. Adelola "Lola" Ashaye, a board-certified family and lifestyle medicine physician and the founder of InTouch Primary Care in the Sugar Land area of Texas. Practicing in one of the most complex healthcare markets in the country, Dr. Ashaye shares how Direct Primary Care protects physician autonomy while expanding access for patients, creating space for meaningful conversations around prevention, metabolic health, and long-term outcomes. Her journey, shaped by experiences with fragmented care, immigration barriers, and burnout in fee-for-service medicine, is a powerful reminder that physicians of color don’t have to conform to broken systems to build sustainable, patient-centered practices. As part of our Heart Health Month focus, be sure to download your free copy of the 5-Day Metabolic Health Mini Reset brought to you by SmartHeart, a DPC-aligned tool designed to support preventive, relationship-based care and help patients engage with metabolic and cardiovascular health in a practical, non-overwhelming way.Osprey CFO handles your DPC financial infrastructure so you can focus on patients and growth. Get your FREE Osprey + My DPC Story Financial Decision Tree HERE. Register for Hint Summit 2026: 4/8–11/26. Get $75 off w/ MYDPCSTORY through March 31 at summit.hint.com. DPC gives you autonomy. But autonomy without financial clarity becomes stress in disguise.Cash flow. Owner pay. Hiring timing. Tax strategy.These aren’t afterthoughts. They’re what protect your freedom long term.Contact Osprey CFO to see how they can help you handle the financial infrastructure of your DPC so you can stay focused on patients and growing your practice. Earn money WHILE running your DPC! Join SERMO for FREE today!Support the showGET your FREE MONTHLY BUSINESS TOOL DOWNLOAD Become A My DPC Story PATREON MEMBER! SPONSOR THE PODMy DPC Story VOICEMAIL! DPC SWAG!FACEBOOK * INSTAGRAM * LinkedIn *
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