About this episode
What does it really mean to “stay visible” in 2026? When search, social, and AI are changing by the month?In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Krista Chapman, Founder and Lead Strategist of Path & Compass, to unpack the digital shifts event pros can’t afford to ignore. Krista explains how couples are searching differently (voice, image, social, and AI search), why trust is harder to earn in an era of decision fatigue, and how being clear about what makes you different helps the right clients find you faster.They also dive into why referrals alone aren’t enough for long-term growth, what a sustainable marketing strategy actually looks like, and the underutilized channels that still drive strong results—like email marketing, SEO, and blogging. Plus, Krista shares actionable advice on reviews and small tweaks that can improve your visibility as AI continues to reshape how people discover vendors.Highlights:What “visibility” really means in 2026 and why search is the biggest shiftHow AI is changing the way couples find and filter vendorsWhy referrals alone can limit growth and how to widen your marketing netThe role of clarity + differentiation in standing out onlineWhy email marketing still converts and often outperforms social mediaHow blogging + SEO builds a longer-term digital footprintThe importance of consistent, recent reviews and how they impact AI searchWhat a sustainable digital presence looks like without being everywhereConnect with Krista: WebsiteInstagramFacebookLinkedInKrista's 2026 Marketing Guidebook for Event Pros: The Shifts to Make Now to Stay Visible and BookedConnect with Kevin:
