About this episode
Ty Schmidt is a force of nature, a dynamic storyteller, and a branding guru who transforms individual narratives into powerful connections. With a background rooted in journalism and a deeply personal journey of overcoming adversity, Ty passionately empowers leaders and entrepreneurs to authentically build their brand by tapping into the heart of their story. Her mission extends beyond business, aiming to inspire growth, purpose, and impact, making her a beacon for anyone striving to live and lead with intention.Takeaways:Storytelling as Branding: Effective branding is fundamentally about authentic storytelling, not just advertising, creating a deeper connection with your audience.The Power of "Because": Understanding your personal "because"—your deepest motivations and experiences—is crucial for defining your purpose and driving your impact.Serve Before You Sell: Prioritizing service and providing genuine value to your audience builds trust and natural sales flow from that authentic connection.Leadership Branding: For C-suite and business leaders, personal branding is essential because people follow people, not just companies, demanding authenticity and vulnerability.Just Start: The biggest barrier to developing a personal brand is often the fear of not knowing where to start; simply begin, be yourself, and don't be afraid to ask for help.Sound Bytes:"Storytelling is at the soul of branding to me and that's really how, you know, it goes way back with the journalism, you know, the journalism interest.""You're making it too much about you. A lot of people make it too much about them and their pain and their story.""The most important thing they can do is just start and not be afraid to mess it up and not be afraid to fail and not be afraid to really just be themselves because people will sniff out the not themselves real quick these days."Connect & Discover Ty:Instagram: @littlebigmediamkeLinkedIn: @ty-schmidtFacebook: @ty.schmidtTikTok: @tyschmidttyBook: T
