About this episode
Most SEO advice, including what AI suggests, starts with picking a keyword and trying to rank for it. That approach works against how Google actually evaluates your site. This episode breaks down a smarter strategy: build on what Google already thinks you're good at, then expand from there. A real-world case study shows how one blog became a full content hub that drove qualified traffic for years.Timestamps [0:00] Introduction [0:35] How AI changed the SEO workflow [1:20] Where AI gets strategy completely wrong [2:15] The common mistake of targeting unranked keywords [3:25] Going with the flow instead of against it [5:50] How competitor research actually works [7:00] A content hub case study [8:45] What to do when starting from scratch [9:50] Why imperfect content beats no content --CONTACTLeave Feedback or Request Topics:https://forms.gle/bqxbwDWBySoiUYxL7