About this episode
This episode we discover how easily AI can now create convincing fake videos of well-known figures, complete with realistic voice synthesis that fooled even our resident voice recognition expert.Spotting the telltale signs of AI-generated content through pronunciation errors and unlinked contentHow social media platforms lack incentive to remove fake content while Google prioritizes trustworthinessUnderstanding Google's E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) for ranking websitesPractical ways to improve your website's trustworthiness through testimonials, author pages, and external linksThe concerning ease and affordability of creating convincing AI voice contentWhy establishing genuine trust signals is becoming essential in the age of synthetic mediaIf you want to hear a fuller episode about how to improve your website's E-E-A-T signals, like our Instagram post linked below.https://www.instagram.com/p/DJ2dVEYAYBH/ -- CONTACTLeave Feedback or Request Topics:https://forms.gle/bqxbwDWBySoiUYxL7
