Sunderland AFC Academy Manager - Robin Nicholls ("Academy Players Need A USP" - Episode 21 snippet")
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Sunderland AFC Academy Manager - Robin Nicholls ("Academy Players Need A USP" - Episode 21 snippet")

1:29 Mar 15, 2026
About this episode
Robin Nicholls, the Academy Manager of Premier League club Sunderland AFC tells me on Episode 21 of my Podcast.That the academy players they register at Sunderland have to have a Unique Selling Point (USP). If Grassroots players come to the club on trial and don’t have any unique stand out skill about them. The club will not take them on.
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