About this episode
Direct mail faces attribution and personalization challenges despite rising investment. Ryan Ferrier is CEO of Lob, the direct mail automation platform serving over 12,000 businesses with API-driven mail campaigns. The discussion covers AI-powered routing algorithms that optimize speed versus cost trade-offs, personalized QR codes with custom landing pages achieving 5% average conversion rates, and automated address verification systems that prevent undeliverable mail sends.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
