Unforgettable in 11 seconds

Unforgettable in 11 seconds

22:54 Jan 10, 2026
About this episode
In this episode, Barbara and Thomas discuss:   The conversation covers expertise in ethical persuasion and neuromarketing to help business owners become unforgettable in 11 seconds. It is explained how human decisions are driven by primal brain responses and the critical role of emotions in choosing. The “you language” strategy is discussed, focusing communication on the audience’s needs rather than self-promotion. The importance of silent listening is highlighted, emphasizing truly hearing others instead of planning responses. Methods for accessing specialized training and books are shared, encouraging the application of these techniques to boost professional visibility and effectiveness.   Key Takeaways: “To make a decision and rationalize that decision takes 11 seconds… deciding to listen to me and keep me in your mind, that will take 11 seconds.”   Connect with Dr. Thomas Trautmann:   Facebook:  https://web.facebook.com/thomastrautmannneuro/?_rdc=1&_rdr#  LinkedIn:   https://www.linkedin.com/in/thomastrautmann/  Book Sale’s website: https://home.happy-brains.com/products-list  Show website:  https://home.happy-brains.com/    Connect with Barbara Hales:   Twitter:   @DrBarbaraHales Facebook:  
Select an episode
0:00 0:00