About this episode
In this episode, Dr. Barbara Hales talks with Jane Atkinson about scaling a speaking career using tested strategies from decades in the industry.
Jane Atkinson, founder of The Wealthy Speaker School, shares how she’s helped countless speakers—from newcomers to $30K-per-gig pros—grow their careers through innovative coaching, strategic branding, and consistent content marketing.
She recounts her journey from an inspired 25-year-old who saw Les Brown on TV to becoming a speaker agent and then a top-tier coach in the speaking industry.
Jane explains how free speaking engagements, layered marketing, and powerful lead magnets like quizzes and downloadable guides have been essential in growing visibility and trust.
She emphasizes the value of “promise statements,” niche positioning, and testimonials that reflect real, outcome-based transformations—not just charisma.
Jane also highlights the importance of personal branding, clear messaging, and reputation management (via reviews or LinkedIn testimonials) for long-term success.
Her advice applies beyond speakers, helping professionals like doctors stand out by narrowing their focus, marketing with purpose, and building strong follow-up systems.
Key Takeaway:
“Pick a lane and stand tall in your expertise. Don’t try to be everything to everyone. Clarity and focus make you the go-to expert.” – Jane Atkinson
Connect with Jane Atkinson:
Website: www.SpeakerLauncher.com
Podcast: The Wealthy Speaker Podcast
Contact: Via website contact form
LinkedIn: linkedin.com/in/speakerlauncher
Connect with Barbara Hales:
Twitter: @DrBarbaraHales
Facebook: facebook.com/theMedicalStrategist
Business website: www.TheMedicalStrategist.com
Show website: www.MarketingTipsForDoctors.com
Email: info@TheMedicalStrategist.com
YouTube: TheMedicalStrategist
LinkedIn: www.linkedin.com/in/barbarahales
Books:
Content Copy Mad
