About this episode
In this episode, Barbara discusses:
Why expensive, polished advertising often fails to build real trust with patients.
How simple, slightly imperfect smartphone videos create “micro trust” and attract better-aligned patients.
The four types of videos physicians can record are to clarify expectations, communicate philosophy, and set boundaries.
A simple, no-excuses technical setup for filming short, effective videos with just your phone.
Key Takeaways:
“Patients don’t choose you because of perfect ads—they choose you because they feel they know and trust you. Simple, human smartphone videos beat expensive campaigns when it comes to attracting the right patients.” – Dr. Barbara Hales
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