About this episode
In this episode, Dr. Barbara Hales and Lysa Miller discuss:
The power of personal branding in creating trust and recognition in healthcare and beyond.
Strategies for healthcare professionals to leverage social media, public speaking, and thought leadership for growth.
The importance of defining and targeting the right audience to deliver exceptional customer experiences.
Key Takeaways:
“Identify your ideal client, over-deliver on their expectations, and create a brand experience that resonates both online and offline.” – Lysa Miller
Connect with Lysa Miller:
Website: Ladybugz Interactive
LinkedIn: Lysa Miller
X: @lysapreneur
Instagram: @lysapreneur
Connect with Barbara Hales:
Twitter: @DrBarbaraHales
Facebook: facebook.com/theMedicalStrategist
Business website: www.TheMedicalStrategist.com
Show website: www.MarketingTipsForDoctors.com
Email: info@TheMedicalStrategist.com
YouTube: TheMedicalStrategist
LinkedIn: www.linkedin.com/in/barbarahales
Books:
Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist
TRANSCRIPTION (186)
Introduction
Dr. Barbara Hales: Welcome to another episode of marketing tips for doctors. I’m your host, Dr. Barbara Hales; today, we have with us, Lysa Miller. She founded Ladybugz Interactive, an award-winning web design and digital growth agency serving startup and early-start biotech companies to launch their digital brands. The Boston-based agency also works with growing nonprofits, B2B companies, Legacy brands, and independent specialty schools. Lisa is also the founder of the Metro West Women’s Network, an online networking and referral group of 5000 local women. Her goal to empower and help local women grow by supporting and referring one another. Recent accomplishments include being featured on the cover of Boston Business Journal’s 2020 annual book of lists named Top Woman-owned Marketing Agencies to Watch in 2021 by agency Vista, named Top Women-Owned Agencies in 2022. By cloudways in 2023 and 2024 the number one on the list of top 100 women agencies by clutch.co. She has also been featured for her agency expertise in entrepreneur fortune.com
