About this episode
In this episode, Barbara and Jeff discuss:
Why marketing is about building awareness- impressions matter more than just clicks.
How privacy changes like the cookie collapse are forcing marketers to focus on broader targeting and reach.
How AI tools like Provalytics use predictive modeling to prove campaign impact and optimize marketing spend.
Key Takeaways:
“Stop chasing clicks and start buying attention. Marketing wins by building awareness through impressions, not instant conversions.” –Jeff Greenfield
