About this episode
Most founders think PR is about making one phone call or going viral overnight. Lauren Banyar Reich, founder of LBR/PR, has spent ten years proving otherwise. In this episode of Margin for Error, Lauren shares how her agency builds lasting brand credibility through deep storytelling, long-term client relationships, and a proactive approach to media strategy.Lauren opens up about why she left the traditional agency world to create a firm that does great work without burning people out. She breaks down the misconceptions that trip up founders, from expecting instant virality to underestimating the strategy behind a single pitch. She also shares standout client stories, including a construction company that landed a front-page feature leading directly to a new business meeting, and an inclusive fashion brand whose co-founder appeared on CBS News to discuss how Ozempic is reshaping the industry.The conversation also covers two newer initiatives: LBR/PR Women, which supports brands focused on making women's lives better across healthcare, finance, and beyond, and PR in a Box, a done-with-you toolkit that gives startups and small businesses the building blocks to pitch media on their own.Here's what's covered:The PR misconceptions that keep costing founders time and moneyWhat your brand needs to have in place before pursuing media coverageBehind the scenes of client wins that turned earned media into real businessTwo initiatives expanding access to PR for women-focused brands and startupsThe one move you can make this week to start getting on the media's radar
