279: The Creative Process: Building Relationships and Businesses That Last, Live from The Argo in Milwaukee, WI
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279: The Creative Process: Building Relationships and Businesses That Last, Live from The Argo in Milwaukee, WI

52:59 Mar 17, 2026
About this episode
What happens when a multimedia entrepreneur and a concert venue owner sit down for a live podcast? A good conversation – with a couple beers – about creativity, grit, and what it really takes to build something that lasts. In the first live episode of the year, recorded at The Argo in Milwaukee as part of Manufacturing Happy Hour’s 10-year anniversary, host Chris Luecke sits down with two longtime friends: Andrew J. Coate, co-founder of The Argo (a 700-capacity venue his team transformed from a historic 1950s cinema in under seven months), and Michael O’Sullivan, Creative Director at Motivation Media. Together they dig into the creative process, building businesses from the ground up, co-founder dynamics, and the long-term friendships that shape your best work. Later in the episode, manufacturing veterans and friends of the show, Kyle Mahan (Former Vice President and General Manager of the Automation Division at Wauseon Machine) and Bill Berrien (CEO at Pela Global Precision) join the stage to bring it all back to the shop floor.In this episode, find out: How Michael O’Sullivan and Andrew J. Coate have known each other since high school on the south side of Chicago, and how their paths kept crossing through business and creativity over more than two decadesWhat it means to build a creative business in industries you wouldn’t expect, and why B2B and manufacturing are some of the most exciting places to be creativeTurning creativity into a daily habit. Why practice, not talent, is the real shortcut, and how both guests built their creative muscles over timeHow constraints drive better creative decisions, and why that’s one of the most transferable lessons to the manufacturing floorThe “done is better than perfect” mindset: balancing flexibility with process discipline when you’re building something newWhat the manufacturing industry looks like from behind a camera lens, and why storytelling is one of the industry’s most underused assetsHow Kyle Mahan (EP235) and Bill Berrien (EP160 & EP268) would apply the night’s creative lessons directly to industrial sectorEnjoying the show? Please leave us a review here. Even one sentence helps. It’s feedback from Manufacturing All-Stars like you that keeps us going!Tweetable Quotes:
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