About this episode
There’s a commonly held belief in manufacturing: big ideas need big money, fast growth, and outside control to survive. But that playbook doesn’t work for every business or every industry.Andrew Johnson, co-founder of HeavyTech and CEO of ShelfAware, joins the show from Everywhere Beer Co. in Anaheim, California, to talk through how he and his partners built HeavyTech, a hybrid and electric big machinery manufacturer, on their own terms. He shares the long road behind developing technology for hybrid and electric heavy machinery, and why, when it came time to scale, they made a deliberate decision to crowdfund and not follow the traditional VC path.Along the way, we also get into why diversification within a single industry creates leverage most business owners miss, what it means to be fearless in business, and the struggles of connecting with other entrepreneurs at the same stage of growth.If you’ve ever questioned whether the “standard” approach to funding actually fits your business, this conversation will make you rethink the rules.In this episode, find out:Why timing is the most important factor in business successHow crowdfunding gives you more control over your business and direct access to future customersWhy diversifying within an industry is one of the smartest entrepreneurial moves you can makeThe importance of connecting with other entrepreneurs in the same position as youHow HeavyTech invented its hybrid and electric machines for construction, farm and ranchWhat it means to be fearless in businessWhere Andrew sees the future of U.S. manufacturing goingEnjoying the show? Please leave us a review here. Even one sentence helps. It’s feedback from Manufacturing All-Stars like you that keeps us going!Tweetable Quotes:“I think the inclination today is that you need to go raise a bunch of money with private equity venture capital. I believe that’s wrong. Crowdfunding allowed us to raise a bunch of money from individuals. Normal people who believed in the future vision of our company and would eventually become our customers.”“I think that’s the beauty of diversification. Each business is in the same industrial space. The products are different, but they complement each other. Sometimes I go into a meeting trying to sell ShelfAware, and I end up selling O-rings or end up talking about HeavyTech and leave with a new investor.”“Timing is everything in business. You have to be at the right place at the right time. You can have a great idea, but if the market is not ready, it won’t work.”Links & mentions:HeavyTech, a manufacturing company designing and building hy
