About this episode
A century ago, two cookware companies were born 12 miles apart in Wisconsin. One was bought right after World War II by a door-to-door salesman who converted it back to cookware after it had been repurposed for munitions. Today, those two companies have merged into SynergyOps, a 115-year-old legacy manufacturer with first through fourth generation employees still walking the factory floor.David Duecker, President of SynergyOps, joins the show from the factory floor in West Bend to discuss the company's evolution, their approach to automation, and what reshoring can look like for manufacturers. He explains how West Bend evolved with consumer demand over the decades, expanding into appliances like coffee makers and popcorn poppers, but when appliances started moving overseas in the 80s, they made a critical decision: divest and double down on their core strength, high-quality cookware.David's vision for the factory of the future isn't lights-out automation, it's highly automated with the people they have today, just doing different jobs. He also shares why manufacturing sustainability isn't just about solar panels and water recycling; it's about corrugated boxes coming from five miles down the road instead of across an ocean.In this episode, find out:How SynergyOps retains institutional knowledge across four generations of employeesWhy David looks for problem solvers who are intuitive and curious during hiringDavid's vision for the factory of the future: highly automated, but still powered by peopleHow his background as a customer in the bike industry shapes his approach to contract manufacturingThe chemistry problem the cookware industry is trying to solve around PFAS-free non-stick coatingsWhy tariffs and COVID got manufacturers seriously rethinking single-source supply chainsHow partnering with Moraine Park Technical College helps build the next generation of skilled craftspeopleWhy Synergy Ops brings retirees back to lead tours and train new hiresEnjoying the show? Please leave us a review here. Even one sentence helps. It’s feedback from Manufacturing All-Stars like you that keeps us going!Tweetable Quotes:“As organizations, we’re always looking to expand or go to our adjacencies to try and grow our market. Sometimes it’s important to focus on your core and what you’re really good at. Go all in on that and penetrate the market that way.”“The factory of the future for us is highly automated with the people we have today, who are able to solve problems and make an impact every day, but they may just be doing a different job.” “We never talk about the sustainability of manufacturing in the US. People often think about it in terms of water, air and gas, but sustainability can als
