From 9× Safer Cars to Hallucination-Free LLMs: Inside Sama with Duncan Curtis SVP for GenAI & AI Product + Technology
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From 9× Safer Cars to Hallucination-Free LLMs: Inside Sama with Duncan Curtis SVP for GenAI & AI Product + Technology

47:21 Jun 25, 2025
About this episode
Send a textFrom Elephant Butts to Ethical AI — Duncan Curtis on De-Risking GenAI at SamaEpisode intro Duncan Curtis, SVP for GenAI & AI Product + Technology at Sama, has shipped everything from autonomous-vehicle platforms at Zoox to game-changing data products at Google. Today he leads a 160-person team that’s reinventing how training data is curated, labeled, and audited so enterprises can ship production-ready GenAI—without the lurking model risk. Sama’s newest release, Sama Automate, is already cutting annotation time by 40 percent while keeping quality above SLAs, and Duncan says they’re “aiming for a 10× improvement by 2025.” (aiuserconference.com, sama.com)If you want the inside track on AI ROI, ethical guardrails, and why A’s hire A’s (but B’s hire C’s!), lean in—this one’s for you. (And yes, we do get to elephant butts.)Timestamped roadmap00:46 Meet Duncan Curtis03:51 The Duncan Brand05:52 Making Time for Yourself08:47 Autonomous Cars — 9× Safer12:21 Favorite Jobs13:24 Inside Sama14:39 Data & LLM Training16:04 De-Risking Models19:08 Ethical AI22:43 Stopping Hallucinations27:18 Data Labeling Deep-Dive31:56 Production-Ready GenAI33:44 AGI Horizons35:34 What Makes Sama Different36:31 Calculating AI ROI38:50 State of the LLMs44:48 Elephant Butts & Closing ThoughtsQuick linksLinkedIn: https://www.linkedin.com/in/duncan-curtis/Sama: https://www.sama.com/Latest blog: “Sama Introduces New Data Automation Platform” (sama.com)Hear more: Duncan on “Human Guardrails in Generative AI” (DataCamp podcast) (datacamp.com)Hashtags#MakingDataSimple #AIProduct #GenAI #DataLabeling #EthicalAI #AIROI #AutonomousVehicles #PodcastWant to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ...
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