About this episode
I promised a conversation about authority and personal brand in 2026, but instead, I decided to take you behind the scenes of my business. This episode is a transparent look at what a £25k month actually looks like when you’re in the scaling phase, not the beginner stage and not the flashy six figure launch headlines either.I talk through what worked, what surprised me, and what didn’t quite land the way I expected. From evergreen systems and workshops to ad spend, follow up, and energy management, this is an honest reflection on building sustainable growth while protecting your time, capacity, and wellbeing.Highlights: (01:36) Why I’m sharing the messy middle of business growth (03:20) How evergreen systems and launches work together (06:45) What my ad spend and returns actually looked like (09:30) Why results are less predictable than they used to be (14:10) The role of follow up and real conversations in sales (20:45) What I’m focusing on next to scale with more easeTo find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio
