About this episode
How AI intersected with the Super Bowl, from ads packed with generative effects to concerns about creative authenticity and actor likeness rights was discussed by David Ginsburg, Chuck Joiner, Marty Jencius, Eric Bolden, Jim Rea, Jeff Gamet, Mark Fuccio, and Brian Flanigan-Arthurs. Also part of the conversation were the ads for AI services themselves. The panel also evaluated Apple's Sports app for real-time score tracking and discuss shifting broadcast models as major sports move behind streaming paywalls, raising questions about accessibility, media fragmentation, and the growing digital divide in sports entertainment. http://traffic.libsyn.com/maclevelten/MV26081.mp3 MacVoices is supported by Squarespace. Check out https://www.squarespace.com/MACVOICES to save 10% o? your first purchase of a website or domain using offer code MACVOICES. MacVoices is supported by Hello Fresh. Go to HelloFresh.com/macvoice10fm to gett 10 free meals + a FREE Zwilling Knife (a $144.99 value) on your third box. Offer valid while supplies last. Free meals applied as discount on first box, new subscribers only, varies by plan. Show Notes: Chapters: 00:00 AI angles and sports tech overview 04:16 Using Apple Sports app and Dynamic Island tracking 08:21 Super Bowl viewing options and streaming access debate 18:57 Halftime show production and alternate online broadcasts 30:16 AI-heavy Super Bowl commercials and generative media trends 32:55 Sustainability, creativity, and risks of AI in advertising Links: Apple Sports Now Supports Golf and More https://www.macrumors.com/2026/02/04/apple-sports-now-supports-golf-and-more/ How Super Bowl streaming stopped being free https://www.fastcompany.com/91487813/how-super-bowl-streaming-stopped-being-free Guests: Eric Bolden is into macOS, plants, sci-fi, food, and is a rural internet supporter. You can connect with him on Twitter, by email at embolden@mac.com, on Mastodon at @eabolden@techhub.social, on his blog, Trending At Work, and as co-host on The Vision ProFiles podcast. Brian Flanigan-Arthurs is an educator with a passion for providing results-driven, innovative learning strategies for all students, but particularly those who are at-risk. He is also a tech enthusiast who has a particular affinity for Apple since he first used the Apple IIGS as a student. You can contact Brian on twitter as @brian8944. He also recently opened a Mastodon ac
