About this episode
Join Gyi Tsakalakis and Conrad Saam live from the Crisp Game Changer Summit, where they dive into game-changing insights for law firm marketing and branding success. From Michael Mogill's big announcement of Streaming Stack to strategies for building your brand through digital and omni-channel advertising, this episode is packed with actionable takeaways.? Watch on YouTubeYou'll hear our thoughts on:
The value of brand-building before clients need you
Effective targeting strategies to make the most of your marketing budget
Why retargeting and leveraging first-party data are gold for law firms
Fresh insights on how to connect with your audience and stay top of mind
Whether you're a solo attorney or part of a growing firm, these tips will help you stand out in a competitive legal market. Don’t miss our scoop on the quiet LawRank acquisition and our take on branding do's and don’ts for lawyers.Pro tip: Stick around for creative marketing ideas you’ve never thought of before!Hit subscribe and drop your questions or comments below—we love hearing from you.Recommended Episodes:What is Dark Social and Why it MattersHELP! My Marketing Agency Was Acquired — What You NEED To Know Chapters (Times Approximate) (0:00) LHLM at Crisp Summit 2024(1:54) Crisp Announces Streaming Stack: TV Streaming, Digital Campaigns(4:02) EverService Invests in Law Rank(10:50) Brand Building 101(15:46) Optimizing Audience Segments and Targeting(19:07) Retargeting and Lookalike Audiences(24:11) Targeted Saturation(30:27) Brand Affinity > Brand Awareness(34:57) Forbes - Best Lawyer Near Me
