About this episode
Search is no longer driven by keywords. It’s driven by signal.In this episode of Localization Fireside Chat, Robin Ayoub sits down with Leah Nurik, Founder of Brandi.ai, to unpack how AI-driven search is reshaping discovery.They explore why traditional SEO is losing relevance, what Generative Engine Optimization (GEO) actually means, and how AI models decide which brands surface and which disappear. This is a practical, executive-level conversation about visibility, authority, and digital signal in an AI-first world.Topics covered include:Why SEO is fading and what replaces itHow AI interprets brand authority and trustGEO vs traditional search optimizationWhy discovery is shifting from keywords to intentWhat leaders must do to remain visible?? Watch the full video on YouTube:https://youtu.be/5a8BsoWpHh4? Listen on your favorite streaming platform
CreditsHost: Robin Ayoub, Founder, Localization Fireside ChatConnect and watch moreWebsite: www.L10NFiresideChat.comSpotify: https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iXBe a guest: https://calendly.com/robin-ayoub/localization-fireside-chat-podcast-recordingLinkedIn: https://www.linkedin.com/in/robinayoub/Support the showShare the episode with a friend. Subscribe on YouTube and Spotify. Leave a short review.DisclaimerViews are for education and discussion. Apply judgment in your own context.Tags#L10NFiresideChat #localization #hiring #recruiting #leadership #ai Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
