475. Lead Cadence: How to Turn the Same Leads Into More Closings
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475. Lead Cadence: How to Turn the Same Leads Into More Closings

14:12 Mar 5, 2026
About this episode
Most loan officers think they need more leads.In reality, most just need better follow-up.In this episode, Steve Kyles and Frank Garay break down the lead cadence that can dramatically increase your conversions without adding a single new lead.You’ll learn:Why speed to the lead determines who wins the dealThe simple 9-touch follow-up strategy that boosts conversionsHow “touch the lead, touch the partner” strengthens agent relationshipsWhy consistent follow-up can revive deals months laterIf you want more closings, start by converting more of the leads you already have.Anything worth doing is worth doing badly. Just get started.
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