About this episode
Colin Matthews, shares how ChatGPT apps are emerging as a powerful new distribution channel. In this episode, Colin shares how discovery will become contextual inside ChatGPT, what the architecture looks like, and why ChatGPT apps represent a rare distribution opportunity. He also covers two fast paths you can take to build and deploy your first ChatGPT app.In this episode, you'll learn:• Why chat-native apps could change the tech ecosystem• How users will discover apps contextually inside ChatGPT• The three UI modes for ChatGPT apps• The “one widget per message” constraint• How tools, widgets, and MCP fit together• Two build paths: Replit and ChippyReferences:• Adobe• AllTrails• Anthropic• Apple• Booking.com• Bolt• Canva• ChatPRD• Chippy• Colin Matthews• Coursera• Datavant• Descript• Devin• DoorDash• Expedia• Figma• Gamma• GitHub• Granola• Instacart• Linear• LinkedIn• Lovable• Magic Patterns• Maven• Mobbin• n8n• OpenAI• Perplexity• PostHog•
