#153 The Neuroscience of Philanthropy, with Cherian Koshy

#153 The Neuroscience of Philanthropy, with Cherian Koshy

1:09:12 Mar 11, 2026
About this episode
• Support & get perks!• Bayesian Modeling course (first 2 lessons free)Our theme music is « Good Bayesian », by Baba Brinkman (feat MC Lars and Mega Ran). Check out his awesome work !Takeaways:Q: Is generosity a natural human trait?A: Yes, generosity is hardwired in our brains and is essential for social interaction.Q: Why do people say they care about causes but not act on it?A: There is often a disconnect between stated care for causes and actual action. Understanding the conditions under which generosity aligns with a person's identity is crucial for bridging this gap.Q: How should fundraising efforts be approached?A: Fundraising should primarily focus on belief updating rather than mere persuasion.Q: What are the benefits of being generous?A: Generosity has significant mental and physical health benefits, as the brain's reward systems activate when we give, making us feel good.Q: How do our beliefs relate to our actions?A: Our beliefs about ourselves strongly influence our actions and decisions, including our decision to be generous.Q: Can generosity impact a community?A: Yes, generosity can be a powerful tool for improving community dynamics.Q: How can technology like AI assist institutions with donors?A: AI could help institutions remember donors better, improving the donor-institution relationship.Chapters:00:00 What's the role of Behavioral Science inPhilanthropy19:57 What is The Neuroscience of Generosity?24:40 How can we best understand Donor Decision-Making?32:14 How can we achieve reframe Beliefs and Actions?35:39 What is the role of Identity in Habit Formation?38:06 What is the Generosity Gap in Philanthropy?45:06 How can we reduce Friction in Donation Processes?48:27 What is the role of AI and Trust in Nonprofits?52:11 How can we build Predictive Models for Donor Behavior?55:41 What is the role of Empathy in Sales and Stakeholder Engagement?01:00:46 How can we best align ideas with Stakeholder Beliefs?01:02:06 How can we explore Generosity and Memory?Thank you to my Patrons for making this episode possible!Links from the show:Come meet Alex at the Field of Play Conference in Manchester, UK, March 27, 2026! https://www.fie
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