About this episode
Your best innovation ideas aren't losing to bad ideas – they're losing to exhaustion.
I know that sounds counterintuitive. After 30 years of making billion-dollar innovation decisions at HP and CableLabs, I thought I understood why good ideas failed. Market timing. Technical challenges. Resource constraints.
Sometimes that was the case … but most of the time, I was wrong.
We've created an innovation economy that's too innovative to innovate. And if you're wondering why your breakthrough ideas keep getting ignored, dismissed, or tabled “for later review,” this video will show you the real reason.
I'm going to reveal why even brilliant ideas are dying from attention scarcity, not their merit. And why this crisis will determine which companies dominate the next decade.
Monday, I shared the complete story in my Studio Notes newsletter about how I first discovered this crisis at HP. For a comprehensive analysis and its implications for your company, please visit the link below.
In this episode, I will share with you a practical framework for recognizing and addressing this problem within your organization.
The Innovation Overload Problem
Let's start with the math that's breaking everyone's brain.
Every C-suite leader I know is evaluating 40+ innovation proposals monthly. That's what they tell me when I ask why good ideas are getting ignored—two per business day, every day, without break.
However, what's happening psychologically is that decision-makers are developing reflexive skepticism toward all innovation claims as a survival mechanism.
It's not cynicism – it's cognitive self-defense against proposal overload.
In conversations with dozens of executives over the past year, nearly three-quarters tell me “innovation fatigue” has become their top decision c
