About this episode
Summary:Real estate marketing expert Krista Mashore shares her evolution from a high-volume foreclosure agent to a master of digital community domination. She details how agents can move beyond simple "just listed" posts to become "community market leaders" by leveraging video content and hyper-local Facebook advertising. The episode provides a tactical breakdown of "community funnels," using QR codes on physical items like coasters and postcards to drive traffic to neighborhood-specific market updates. This approach allows agents to capture the 37% of people in "information gathering mode" long before they are ready to transact.
