About this episode
Efforts to tackle the climate and nature crisis often focus on policy, science and activism. But according to Will Hayler, founder and CEO of The Blue Earth Summit, real transformation will only happen when entrepreneurs and investors are fully part of the conversation. Speaking about the philosophy behind the Blue Earth Summit, Will argues that innovation and enterprise are essential if environmental solutions are to move beyond ideas and into the real economy. “If you're really serious about solving problems, you need entrepreneurs in the room,” he says. Scaling solutions requires capital, markets and commercial incentives. While science and policy define the problem, entrepreneurs are often the ones who turn ideas into practical products and services. For architects, planners and designers, this represents an opportunity. Across the UK alone, plans to build 1.5 million homes in the coming years will shape the nation’s landscape for decades. Decisions made today about materials, planning and urban design will define the health and sustainability of future communities. Will believes the design industry should see this not as a burden, but as a privilege.“People working in climate and sustainability sometimes expect sympathy,” he says. “But I see it differently. It’s lucky you. You’re working at the cutting edge of what the world needs.” Designers, he argues, have the chance to rethink how humanity lives — creating cities that are cleaner, healthier and more connected to nature. Will is also clear-eyed about the motivations that drive the private sector. “Businesses will only do the right thing if it benefits them,” he says, pointing to the reality that return on investment and competitive advantage ultimately shape corporate decisions. Rather than crit
