595 A Guide To Setting Minimum Prices in your Accounting Firm [The mistake that nearly cost me my accounting firm]

🚀 Get smarter faster by learning with other firm owners: https://www.rlz.io/📩 Want a simple way to keep up with accounting firm and AI? I break it down every week in my newsletter: https://www.jasononfirms.com/newsletter☎️ Leave me a voicemail at (1)516-980-4968!📧 Email me! jason@jasononfirms.comIn this episode, I break down how to actually set a minimum price in your firm without anchoring your entire client base to it. I share mistakes I made running my own firm, why minimums should be internal not external, and how focusing on higher value clients drives better margins and growth. I also walk through recent updates to my app recommendations and answer questions on AI, niching, and building a better firm.🎤 I’m going live! Grab your tickets here: https://www.jasononfirms.com/events🔥 Here’s that Roast-My-Firm intake form: https://airtable.com/appZ7dtNz3oaTWWZT/shrybn5166E9t12ag📚 A curated list of the apps I actually use and recommend: https://www.jasononfirms.com/apps📌 Check out our practice management system recommendations here: https://www.jasononfirms.com/pm-rec-1💰 Today's SponsorsTeamUp: https://www.hireteamup.com/jasonSoraban: https://www.soraban.com/Verito: https://verito.com/Makershub: https://makershub.com/get-started?utm_source=podcast&utm_medium=partner&utm_campaign=jasonstaatsFinancial Cents: https://hubs.li/Q03mLr_x0 Use code Jason10 to receive 10% off the Team or Scale annual plan for firms with 2+ users.Cloud Accountant Staffing: https://portal.cloudaccountantstaffing.com/candidates🖥️ All apps I mentioned in the episode:1. Delphi AI - https://www.delphi.ai/2. Claude Cowork - https://claude.com/product/cowork3. OpenClaw - https://openclaw.ai/4. Double (formerly Keeper) - https://doublehq.com/5. AutoAccru - https://www.autoaccru.com/6. ScopeKeeper - https://scopekeeper.com/7. TaxDome - https://taxdome.com/8. Socket - https://www.usesocket.com/9. Translucent - https://www.translucent.io/10. Filed - https://www.filed.com/11. Luminary - https://www.withluminary.com/11. Karbon - https://karbonhq.com/11. Canopy - https://www.getcanopy.com/11. Financial Cents - https://financial-cents.com/11. Truss - https://gettruss.io/11. Hazel - https://hazel.ai/12. BlueJ - https://www.bluej.com/13. Marble - https://marble.ai/14. TaxFigure - https://taxfigure.com/15. Accrual - https://accrual.com/16. SegStream - https://www.segstream.com/ // Chapters:00:00 - Minimum pricing and common mistakes02:00 - My firm background and pricing challenges06:00 - Price increases and why clients don’t leave11:00 - Why minimum pricing backfires14:00 - Identity, growth, and saying no to clients18:00 - Offshore hiring and leverage23:00 - How to position pricing and A clients27:00 - Profit math and better clients31:00 - Why minimums shou